Co-marketing

Co-branding side photo

Introduction

Co-marketing shows a partnership between DispatchHealth and another company, and represents an exchange of credibility between brands. Co-marketing is used for joint marketing initiatives or cases where both brands have ownership. Please follow these guidelines for using our logo and brand in any products, services, communications, documents or websites.
Process for co-marketing

Materials either need to be primarily DispatchHealth’s branding or primarily the partner’s branding. This means that the look and feel of the piece needs to either align with DispatchHealth’s brand guidelines, or the partner’s brand guidelines – brands cannot be merged together.

If primarily DispatchHealth’s branding:

  • DispatchHealth’s marketing team will manage the creative and make any necessary adjustments
  • DispatchHealth cannot share native design files
  • Partners may not edit DispatchHealth materials within Adobe Acrobat
  • Partners may not request to change DispatchHealth’s branding

If primarily our partner’s branding:

  • Our partner’s marketing team will need to manage the creative and make any necessary changes
  • DispatchHealth’s marketing team needs to be involved in reviews and approvals

Co-marketing with our logo

At DispatchHealth, we like to present our relationship with partners through logo lockups. As a valued partner, your logo will share equal prominence with our logo and appear in a primary position or on the front cover of any co-produced collateral. We do not permit our logo to be displayed alongside other logos without explicit permission from the DispatchHealth marketing team. Our full-color in-line or stacked logo can be used for co-marketing. When using the full color logo, white is always the preferred background color.

Guidelines

If materials are primarily DispatchHealth’s branding, the DispatchHealth logo must be placed on the left side for a horizontal lockup, and on top for a stacked lockup. The DispatchHealth in-line logo should be used if the partner logo is one line as well. If the partner logo is stacked, then use the DispatchHealth stacked logo.

When using the primary DispatchHealth logo to co-market:

A divider line of 1 point should be included between the DispatchHealth logo and the partner logo when co-marketing.
The height of the line should be the height of the “d” in “Dispatch.” The pink block indicates the clear space that should be included between both logos.

When using the secondary DispatchHealth logo to co-market:

A divider line of 1 point should be included between the DispatchHealth logo and the partner logo when co-marketing.
The length of the line should be the length between the “d” and the “h” in “Dispatch.” The pink block indicates the clear space that should be included between both logos.

Other logo lockup rules:

  • Scale the logos so that they have the same size and weight, whether stacked or side by side
  • Provide sufficient distance between the logos
  • Never alter the DispatchHealth logo in any way
  • A logo lockup works best with two partners. If more than 3 parties are involved, try using another treatment instead, like a logo wall
co-brand guidelines image

Disclaimer:

The DispatchHealth disclaimer must appear on all co-branded material.
DispatchHealth complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, or sex. Visit www.DispatchHealth.com/non-discrimination-statement to learn more. ©2022 DispatchHealth. All Rights Reserved.

DispatchHealth reserves the right to object to unauthorized, unfair, improper and/or infringing use of our trademarks, logos, product names, service names and/or products. Reach out to marketing@dispatchhealth.com for approval and guidance on logo and branding issues.