Co-marketing
Introduction
Materials either need to be primarily DispatchHealth’s branding or primarily the partner’s branding. This means that the look and feel of the piece needs to either align with DispatchHealth’s brand guidelines, or the partner’s brand guidelines – brands cannot be merged together.
If Primarily DispatchHealth’s Branding:
- DispatchHealth’s marketing team will manage the creative and make any necessary adjustments
- DispatchHealth cannot share native design files
- Partners may not edit DispatchHealth materials within Adobe Acrobat
- Partners may not request to change DispatchHealth’s branding
If Primarily Our Partner’s Branding:
- Our partner’s marketing team will need to manage the creative and make any necessary changes
- DispatchHealth’s marketing team needs to be involved in reviews and approvals
Co-marketing with Our Logo
At DispatchHealth, we like to present our relationship with partners through logo lockups. As a valued partner, your logo will share equal prominence with our logo and appear in a primary position or on the front cover of any co-produced collateral. We do not permit our logo to be displayed alongside other logos without explicit permission from the DispatchHealth marketing team. Our full-color in-line or stacked logo can be used for co-marketing. When using the full color logo, white is always the preferred background color.
When using the primary DispatchHealth logo to co-market:
A divider line of 1 point should be included between the DispatchHealth logo and the partner logo when co-marketing. The line length should be no shorter than the height of the DispatchHealth logo. The pink block indicates the clear space that should be included between both logos, which is equal to the “d” in “Dispatch.”
When using the secondary DispatchHealth logo to co-market:
A divider line of 1 point should be included between the DispatchHealth logo and the partner logo when co-marketing. The line length should be no shorter than the height or width of the DispatchHealth logo. The pink block indicates the clear space that should be included between both logos, which is equal to the “d” in “Dispatch.”.
Other logo lockup rules:
- Scale the logos so that they have the same size and weight, whether stacked or side by side
- Provide sufficient distance between the logos
- Never alter the DispatchHealth logo in any way
- A logo lockup works best with two partners. If more than 3 parties are involved, try using another treatment instead, like a logo wall
To download the DispatchHealth logo and additional logo usage information Click Here
Disclaimer:
The DispatchHealth disclaimer must appear on all co-branded material.
DispatchHealth should not be used in a life-threatening emergency and does not replace a primary care provider. For life-threatening and time-sensitive injuries and illnesses, call 911 or go to the nearest emergency room. DispatchHealth complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, or sex. ©2024 DispatchHealth Management, LLC. All Rights Reserved.
DispatchHealth reserves the right to object to unauthorized, unfair, improper and/or infringing use of our trademarks, logos, product names, service names and/or products. Reach out to marketing@dispatchhealth.com for approval and guidance on logo and branding issues.