The set is depicted by a variety of rectangular and triangular forms and line patterns to carry visual separation. The line art allows for an even expanded use case from creating visual variation within the pattern set to act as a separate support visual on its own.
A hand-drawn and imperfect line style is used to add a human element to our graphics and is two-fold: to balance the rigid color blocks in a geometric graphic set with a light and free-form style and to provide abstract themes supporting geography, movement, and home. We have broken out our line pattern sets into two categories:
Incorporated in layers to add variety inside solid geometric forms
To fill an entire space creating a repeating pattern effect
To balance a unique and ownable aesthetic with clear, objective-driven creative, the application of our pattern elements can vary from a subtle support element to the main key visual. Both our filler and repetition line patterns should be complemented by our angular blocking and generally feel pattern-focused as opposed to too blocky. Please reach out to DispatchHealth Creative Director, Nicole Askari, for questions about availability.
- Use repetition patterns to create a more visually complex fill to an area
- Use organic, imperfect shape forms to add personality and variation
- Use a primary color as a background fill color within the pattern
- Place photos in the pattern shapes to add visual interest to the layout
- Overuse the filler patterns. They should be intended for one-off additions to creative to add variation and style
- Scale the pattern disproportionately
- Draw or recreate your own fillers and patterns without marketing approval
- Crop a repetition pattern if you are planning on repeating it. The patterns have been designed to repeat from edge to edge.
Our custom illustrations serve as a balance to our photography. Like our patterns, they use an imperfect line style to bring a unique warmth and human element to our brand. All of our illustrations are created in-house. If you have need of a custom illustration for a project contact DispatchHealth’s Creative Director, Nicole Askari.
Illustration allows us to create an ownable aesthetic that sets us apart as a brand. We use a distinctive and expressive continuous-line style to create a sense of flow and to support an underlying theme of connection.
These lines are imperfect, and flawed. They’re meant to be just a little messy. We often incorporate organic background shapes to add depth without putting a hard frame on the edges of the piece in support of the continuous lines. Colors should be flat, and shapes should never be completely filled in, if at all.
These hand-drawn pieces focus on scenes of compassion, empathy, warmth, caring, and caregiving to express a level of human connection beyond our photography. We put an emphasis on people, home, and connection.
It is important to be thoughtful in how and when we use illustrated pieces instead of, or in conjunction with, photography. They are often used to depict more abstract concepts, feelings, or settings.
We create our own iconography in-house. Please reach out to DispatchHealth Creative Director, Nicole Askari, for questions about usage and file access.
They can be used in any of our brand colors, and can be used with background color, but should never be completely filled in.