Photography is utilized broadly across our brand within most communication channels to relate more and connect us closer to our customers, elevating the patient experience with a focus of patient life. We utilize photography to add a human element, support narratives and tone, and allow the content to inspire and motivate.
We strive to focus on an optimistic outcome in any care situation. We strive to represent a culturally diverse audience and, where appropriate, a multi-generational audience to relate to our demographic and key domestic decision makers.
Composition and style
Continuation in design
- Be on a clean and organized background allowing the subject to stand alone clearly and of distracting visuals (clothing, props, brightly colored backgrounds, bystanders, etc.) that may take focus away from the main subject matter
- Use intentional cropping and framing to help the subject matter shine
- Be literal and non-subjective visual narratives that tell the story quickly
- Represent providers dressed appropriately to DispatchHealth code and demonstrate a non-intimidating, non-threatening aesthetic
- Represent diverse patient and provider ethnicities
- Be free of blood or gore
Photography should not:
- Show treatment being performed and/or instruments that may be uncomfortable or uneasy feeling such as a needle/shot, bodily fluids, visible nausea, etc.
- Show providers with an overly edgy look, including tattoos, piercings, and personal attire
- Overly exaggerate ill patients that either aren’t genuine or feel uncomfortable
- Show dirty scenes or animals too close to treatment
- Be dated or show a dirty or worn rover vehicle
- Show kits with missing or worn branding
- Be hard to see when scaled down
- Be amateur captured (non-professional or on an iPhone)
- Be inconsistent in terms of tone, perspective, depth, and style
- Be generic, too corporate, or feel like it’s a stock image