Color

Primary Color Palette

To create an ownable brand narrative, our primary color palette is composed of four unique cool hues — a blue, navy, cream, mint — plus white. Our navy/black replaces the usage of pure black to add richness and dimension. While our logo uses red, the usage of this hue should be extremely limited to approved call outs and CTAs only. Please reach out to the DispatchHealth Brand Team at creative@dispatchhealth.com, for questions around appropriate usage.

Ensure that individual core colors or a combination of are the predominant colors in any design that represents DispatchHealth. To preserve brand equity, never use values that are different from the ones below. See Proportions for guidance on how to use these colors together.

Nightingale

PMS Coated	113-7C
HTML	#0474b8
RGB	4, 116, 184
CMYK	88, 50, 2, 0

Warm & Cozy

PMS Coated	9161C Pastel
HTML	#e8dab9
RGB	232, 218, 185
CMYK	9, 11, 29, 0

Oxygen

PMS Coated	317C
HTML	#acdee2
RGB	172, 222, 226
CMYK	31, 0, 11, 0

Midnight

PMS Coated	534C
HTML	#183a65
RGB	24, 58, 101
CMYK	100, 83, 34, 23

Secondary Brand Palette

Our secondary palette is composed of three unique colors and is designed to work in tandem with our primary palette. Both palettes include warm and cool colors. These colors should be used more for emotional communication, and not to express our core identity. Use them to convey brand emotion in imagery, illustration, iconography, and typography.

In addition to the three secondary hues, we have also include our logo red and our dark blue/black replacement for reference below.

Rino

PMS Coated	7543C
HTML	#96a2ac
RGB	150, 162, 172
CMYK	44, 30, 26, 0

Purple Mountain

PMS Coated	2094C
HTML	#8c7ead
RGB	140, 126, 173
CMYK	49, 52, 10, 0

Holistic

PMS Coated	7716C
HTML	#00938f
RGB	0, 147, 143
CMYK	82, 5, 39, 9

Invigoration

PMS Coated	459C
HTML	#dcca61
RGB	220, 202, 97
CMYK	15, 14, 75, 0

Emergent

PMS Coated	2028C
HTML	#ef3200
RGB	239, 50, 0
CMYK	0, 93, 100, 0

Carbon

PMS Coated	296C
HTML	#091325
RGB	9, 19, 37
CMYK	91, 75, 55, 69

Proportions

The blocks below illustrate the general proportions in which our brand colors should be used. White should always be the dominant color in the palette, followed by our primary Nightingale blue and then a primary or secondary brand color.

If more colors are needed, add them selectively and in decreasing proportions. You should limit the number of colors in your design to no more than four.

Extended

Our extended palette includes tints and shades of our primary and secondary colors, as well as a range of baseline colors that are best suited for text, background, and other user interface elements.

Baseline

UI - 100

Carbon

HTML

#091325

RGB

9, 19, 37

CMYK

98, 78, 55, 72

PMS

2955C
UI - 65

Rover Tracks

HTML

#5F6671

RGB

95, 102, 113

CMYK

62, 49, 39, 26

PMS

Cool Gray 11C
UI - 50

Thunderstorm

HTML

#848992

RGB

132, 137, 146

CMYK

51, 38, 32, 13

PMS

Cool Gray 9C
UI - 45

RiNo

HTML

#96A2AD

RGB

150, 162, 173

CMYK

44, 30, 26, 0

PMS

7543C
UI - 25

Sleet

HTML

#C9CFD4

RGB

201, 207, 212

CMYK

20, 13, 11, 0
UI - 5

Overcast

HTML

#F3F3F4

RGB

243, 243, 244

CMYK

6, 4, 4, 0
UI - 0

Powder Day

HTML

#FFFFFF

RGB

255, 255, 255

CMYK

0, 0, 0, 0

Primary Nightingale

NG - 160

Midnight

HTML

#183a65

RGB

24, 58, 101

CMYK

100, 83, 34, 23

PMS

534C
NG - 140

Cobalt

HTML

#0050b6

RGB

0, 80, 182

CMYK

100, 69, 0, 0

PMS

2388C
NG - 120

Scrubs

HTML

#2368c4

RGB

35, 104, 96

CMYK

84, 57, 0, 0

PMS

2386C
NG - 100

Nightingale

HTML

#0474b8

RGB

4, 116, 184

CMYK

88, 50, 2, 0

PMS

113-7C
NG - 80

Consume/Create

HTML

#62a5e2

RGB

102, 163, 216

CMYK

58, 24, 0, 0
NG - 60

Sky Blue

HTML

#9BC1EC

RGB

98, 165, 226

CMYK

58, 24, 0, 0
NG - 20

Morning

HTML

#cEdff5

RGB

206, 223, 245

CMYK

17, 7, 0, 0

Primary Oxygen

O - 160

Scrunchie

HTML

#0098a7

RGB

0, 152, 167

CMYK

100, 0, 36, 1

PMS

320C
O - 140

Turquoise

HTML

#00c9d4

RGB

165, 144, 106

CMYK

60, 0, 16, 0

PMS

319C
O - 120

Cool Water

HTML

#84dade

RGB

206, 187, 147

CMYK

39, 0, 9, 0

PMS

318C
O - 100

Oxygen

HTML

#abe3e4

RGB

171, 227, 228

CMYK

26, 0, 6, 0

PMS

317C
O - 80

Spa Music

HTML

#c2e6e9

RGB

194, 230, 233

CMYK

23, 0, 8, 0
O - 60

Serenity

HTML

#d5eeef

RGB

213, 238, 239

CMYK

15, 0, 5, 0
O - 20

Glass

HTML

#eaf7f7

RGB

234, 246, 247

CMYK

7, 0, 2, 0

Primary Warm and Cozy

WC - 160

Salted Caramel

HTML

#846e4a

RGB

132, 110, 74

CMYK

43, 49, 73, 20
WC - 140

Toast

HTML

#a5906a

RGB

165, 144, 106

CMYK

35, 38, 64, 5
WC - 120

Latte

HTML

#cebb93

RGB

206, 187, 147

CMYK

20, 23, 46, 0
WC - 100

Warm and Cozy

HTML

#e8dab9

RGB

232, 218, 185

CMYK

9, 11, 29, 0

PMS

9161C Pastel
WC - 80

Khaki

HTML

#ede3ca

RGB

237, 227, 202

CMYK

6, 8, 21, 0
WC - 60

Suede

HTML

#f3ecdb

RGB

243, 236, 219

CMYK

4, 5, 13, 0
WC - 20

Sandy Beach

HTML

#f9f5ec

RGB

249, 245, 236

CMYK

1, 2, 6, 0

Accessibility

DispatchHealth is highly committed to WCAG AA, and when possible, WCAG AAA compliance. When using our colors, be sure to reference the grids below or the WebAIM contrast checker. Never use two colors together unless they have a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text (at least 14px and bold or 18px).

The following are a few examples:

Unacceptable Font to Background Pairings

Because our secondary palette has so many possible color combinations, only unacceptable pairings are shown here. When in doubt, ensure there is enough contrast. See Accessibility for more.